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Privacy Policy

Privacy Notice

Effective 10th August 2023

ApproP8's mission is to help you schedule better leads and appointments. To do so, we need personal information from you and the people scheduling appointments with you – there’s no way around it. But we don’t take this responsibility lightly. We recognize the importance of privacy and your rights, and we want you to feel confident about using our services and in your interactions with us. We want you to love ApproP8 as much as we do, but if you do not agree with this policy then please do not access or use the Website.

The sections below contain the information you may want to know about this topic. We’ve tried to make them as straightforward as possible, but we realize it’s a lot of information. If you still have any questions, please reach out to us via 


This privacy notice (“Privacy Notice” or “Notice”) describes how LD&M Direct Ltd Trading as ApproP8 Media and its affiliate Interview Schedule, Inc. d/b/a Prelude (“ApproP8”, “we”, or “us”) collect, use, and disclose your Personal Data. Throughout this document, we will use a few definitions to describe various products, roles and relevant terms: •“Website” means all of the text, data, information, software, graphics, photographs and more that we and our affiliates may make available to you, plus our websites (including the ApproP8 Help Center) and any services, extensions, plug-ins, software, or applications (including ApproP8 Click, ApproP8 for Chrome, ApproP8 for Firefox, and any ApproP8 applications) that we may provide to you •“Users” are the people who have created a ApproP8 account •“Invitees” are people who have scheduled a meeting with a User but may or may not have registered with ApproP8. Invitees also include candidates in the context of the Prelude service. •“Viewer” is a person who visits the Website but may or may not be a User or Invitee. •“Personal Data” is any data relating to an identified or identifiable natural person that is processed by ApproP8 as described in this Privacy Notice when such information is protected as “personal data” or “personal information” or a similar term under applicable data protection laws.

Information we share

We collect information about you directly from you and automatically through your use of our Website. To help you protect yourself and your information, we encourage you to provide and collect only that information that is necessary for using our Website. For example, to schedule a meeting, the only information that is necessary is names, email addresses, date, and time. Please note that if you choose not to share certain Personal Data with us, or refuse certain contact permissions, we might not be able to provide certain parts of the Services. ApproP8 is not directed to children under thirteen (13) years of age, and we do not knowingly collect personal Data from children under 13. If we discover that a child under 13 has provided us with Personal Data, we will promptly delete such Personal Data from our systems. For educational service providers and schools, please see our FERPA and COPPA Privacy Policy and Notice. ApproP8 collects the following information, either directly from Users, Invitees, or Viewers, or through third parties regarding Users, Invitees, or Viewers. A User may voluntarily give us certain information when scheduling and setting up appointments. This can include name, email address, phone number; email addresses of other people and/or Invitees; the subject of the meeting; and any other information a User provides or collects upon scheduling, pursuant to the ApproP8 Terms of Use or an executed agreement with ApproP8. ApproP8 processes the information an Invitee provides to a User when scheduling with the User on the User’s behalf as a processor or service provider. A User may connect their calendar with ApproP8. In most instances, our calendar integration only uses and displays the duration and free/busy status of the events in your calendar so that we don’t book you when you’re busy. A few of our features also use and display the meeting titles in your calendar (these are currently our one-off meeting feature, or if you are booking with another ApproP8 user). In all cases, however, no details about the appointments in your connected calendar are stored in ApproP8, such as who you are meeting with, their email address, or the meeting title. Although connecting your ApproP8 to our services makes the scheduling process much more efficient, you are not required to connect your calendar to use our services. More information about access the ApproP8 app and extensions have to your connected calendar is available here. ApproP8 processes the calendar information on the User’s behalf as a processor or service provider. (, the Prelude service works a bit differently. ApproP8 will have access to the duration, free/busy status of the events in your calendar, attendees, start time, and the title of these events. We need this information in order to understand which events are movable on a User’s calendar so interviews may be scheduled more seamlessly.) . If you choose to connect your account to your account with a third-party service, we may receive or be granted access to information from such third-party service, including Personal Information. For example, if you use the Prelude service and enable applicant tracking systems integrations for the recruiting use case within Prelude, your ATS may send to Prelude certain Personal Information as determined by you. You can stop sharing your information from a third-party service with us by removing our access to that service. ApproP8 processes that information on the User’s behalf as a processor or service provider. Users provide ApproP8 with certain information, including name, email address, username, and password, when you set up your account. If you purchase a premium version of ApproP8, our third party payment processors will collect and store your billing address and credit card information. We store the last four digits of your credit card number, card type, and the expiration date. (the payment and billing information will be processed as established in the services agreement between ApproP8 and your organization.) If you engage with our virtual chatbot, we will collect the information you provide during the chat, including transcripts of your conversation with the chatbot. Users, Invitees, or Viewers interested in ApproP8’s services may contact us through forms made available on the Website and voluntarily give information such as name, work email, phone number, company, and role. Users, Invitees, or Viewers interested in our newsletter may also submit their name and email addresses to join our mailing list. We also receive other similar information provided by you if you participate in an event hosted by ApproP8 or its partners (such as webinars) and in your interactions with our social media accounts. We and our authorized third parties use Cookies, pixels, web beacons, and other technologies to receive and store certain types of information when you interact with us through your computer or mobile device (subject to your consent, opt-out preferences or other appropriate legal basis where legally required). Using these technologies helps us customize your experience with our Website, improve your experience, tailor marketing messages, and help us detect and prevent fraud and security risks. Here is more specific information about the types of information we collect: When you use ApproP8, we and our authorized third parties may automatically record certain information (“log data”), including information that your browser sends whenever you visit our Website. This log data may include the web address you came from or are going to, your device model, operating system, browser type, unique device identifier, IP address, mobile network carrier, and time zone or approximate location. Whether we collect some or all of this information often depends on what type of device you’re using and its settings. For example, different types of information are available depending on whether you’re using a Mac or PC, or an iPhone or an Android phone. To learn more about what information your device makes available to us, please check the policies of your device manufacturer or software provider. Depending on how you’re accessing our services and subject to your consent, opt-out preferences, or other appropriate legal basis where legally required, we and our authorized third parties may use “Cookies” (a small text file sent by your computer each time you visit our Website, unique to your ApproP8 account or your browser) or similar technologies to record log data. When we use Cookies, we may use ‘session’ Cookies (that last until you close your browser) or ‘persistent’ Cookies (that last until you or your browser deletes them). For example, we may use Cookies to keep you logged into ApproP8. Some of the Cookies we use are associated with your ApproP8 account (including Personal Data about you, such as the email address you gave us), and other Cookies are not. ApproP8 provides a centralized cookie management service across the entire ApproP8 application. You can find the link to manage your cookie preferences at the bottom of the ApproP8 homepage under “Support” or under “Account Settings” within your ApproP8 Website account. ( you can opt out through the “Cookie Preferences” link made available to you on the booking page you receive from a Prelude User.) When you use our scheduling platform either as a User or an Invitee, we and our authorized third parties collect certain information about how you use the platform. For example, we collect information on the meeting types our Users use most often, and how many meetings are scheduled each day. We aggregate this information and use it to help us monitor and improve the Services, such as to determine which features are most popular amongst our Users, and which features could be added or improved. We may disclose information to third parties or allow third parties to directly collect information using these technologies on our Website, such as social media companies, advertising networks, companies that provide analytics including ad tracking and reporting, security providers, and others that help us operate our business and Website. We use such third-party tools subject to your consent, opt-out preferences, or other appropriate legal basis where legally required. For example, we use third-party Service Providers such as Google Analytics to provide certain analytics and Viewer interactions services to ApproP8 in connection with our operation of our Website, including the collection and tracking of certain data and information regarding the characteristics and activities of visitors to ApproP8. You may opt-out of relevant cookies using opt-out features on their respective websites. To learn how Google Analytics collects and processes data, please visit: “How Google uses data when you use our partners’ sites or apps” located at We also use session replay tools provided by a third party to record your interactions with our Website, such as how you move throughout our Website and engage with our webforms. In addition to analytics, this information helps us improve our Website, our marketing activities, and identify and fix technical issues visitors may be having with our Website. Where available, you may opt-out of relevant cookies and other tracking technologies using opt-out features on their respective websites. Certain third-party tools may not be opted out of and are essential to our service. For example, ApproP8 has implemented Google reCAPTCHA Enterprise to help prevent spam and abuse. reCAPTCHA Enterprise collects hardware and software information, such as device and application data, and sends it to Google for purposes of providing, maintaining, and improving reCAPTCHA Enterprise and for general security purposes. This information is not used by Google for personalized advertising. Your use of reCAPTCHA Enterprise is subject to Google’s Privacy Policy and Terms of Use.

Policy on storage information

Given the nature of communications and information processing technology, there is no guarantee that Personal Data will be absolutely safe from access, alteration, or destruction by a breach of any of our physical, technical, and managerial safeguards. However, ApproP8 takes the security of your Personal Data very seriously. We work hard to protect the Personal Data that you provide from loss, misuse, unauthorized access, or disclosure and we have taken reasonable steps to help protect the Personal Data we collect. We have obtained industry-recognised certifications and audits such as the ISO/IEC 27001, which affirm our commitment to our security program (certification not applicable to the Prelude service). More information on ApproP8 security and storage practices is available on request. You should also take steps to protect against unauthorized access to your device and account by, among other things, choosing a unique and complex password that nobody else knows or can easily guess and keeping your log-in and password private. We are not responsible for any lost, stolen, or compromised passwords or for any activity on your account via unauthorized password activity. We retain the Personal Data we collect for so long as is reasonably necessary to fulfill the purposes for which the data was collected, to perform our contractual and legal obligations (including any exemptions or exceptions contemplated by law), and for any applicable statute of limitations periods for the purposes of bringing and defending claims.

Contacting us

If you have any questions or comments about this Notice or anything related to privacy, please contact us via the contact form on any of our pages. You may also write to us at: Attn: Privacy Department PO BOX 5322 Stourbridge West Midlands UNITED KINGDOM DY8 4BU For residents of countries and territories considered to be outside of the United Kingdom, please contact us via any information page on our website for details of the nearest territory department that may be able to handle your inquiries.

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